Tip of the Month

Shutting Up is Really Important

Or more politely put: realize the importance of listening! In getting to know prospects and donors, and learning what motivates them, you have to actively and sincerely listen. The other time when silence is critically important is right after you ask for a gift. The tension of silence helps prompt a response from the donor.

This month’s tip comes from:

Frank Interlichia, CFRE
Senior Director of Development for the University of Rochester Medical Center.

For more tips, check your current issue of the chapter newsletter, Chapter & Verse.