Tip of the Month

Marketing to Seniors: Why are Seniors Important to you?

Do the math: Between 2005 and 2030, the senior market (age 60 and over) will grow by 81%, while the remaining adult market (18-59 years of age) will grow by only 7%. Not until after 2030, does the under 60 market begin to show some life. If we also include the 55-59 age group in the senior market, it will add 16.5 to 20.5 million more consumers during the period, pushing the growth disparity even further.

For lots more tips, go to "Resource Links" and see the full presentation from "Marketing to Seniors," by Michael C. Walker Author, Marketing To Seniors.

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