This role partners with the Executive Director and the Director of Development to develop and execute compelling marketing, events, and strategies that amplify the Foundation’s impact.

ESSENTIAL DUTIES:

Marketing:

• Develop & implement Marketing Plan for advancing the mission of FFRPL in collaboration with the Executive Director and Director of Development in order to create content that is powerful, effective, and supports annual fundraising goals.
• Conduct market research to select themes for Annual Campaign; collaborate with Annual Campaign and Database Manager.
• Create thematically unified messages for current and prospective donors, using campaign letters, social media, and event communications.
• Evaluate effectiveness of messages based on donor response.
• Prepare and coordinate the publication of a biweekly electronic newsletter.
• Consistently develop, write, and include compelling impact stories to reinforce fundraising initiatives, including the theme of the Annual Campaign.
• Coordinate standalone strategic messaging as needed, including targeted campaigns to promote fundraising events and other initiatives identified by the Executive Director and the Director of Development.
• Coordinate annual report/newsletter; develop format, write/edit/prepare content; oversee printing and/or electronic distribution of report in concert with other FFRPL staff and/or volunteers.
• Develop and execute a dynamic, results-driven annual communications strategy, message calendar, and content for social media (Facebook, LinkedIn, Instagram).
• Supervise the preparation and ongoing production of program/project work including brochures, announcements, public relations/press releases, mailings, etc., working timely with Library’s Communications/Graphics staff.
• In partnership with the Finance Manager, develop, maintain, and update the Foundation’s website content.
• Make recommendations for additional communications to extend messages.

• Direct fundraising events and outreach projects sponsored by the Foundation, in concert with the Executive Director, Director of Development, committees of the Board of Directors and Library.
• Secure and manage corporate sponsorships for fundraising events; work with the Executive Director and the Director of Development to develop target sponsor list and event financial goals for fundraising.
• Manage timeline and tasks for all sponsor programs, including communication with sponsors; in partnership with the Finance Manager, coordinate sponsor contracts and invoicing.
• Manage the Foundation’s events comprehensively and efficiently, managing volunteers and committees.
• Initiate and develop timely and innovative events as part of the FFRPL Strategic Plan.
• Manage planning, logistics, and operations of special events, including donor recognition events, legacy events (Books Sandwiched In, Tuesday Topics, Sokol Awards), fundraising events, and periodic book sales.
• Promote fundraising special events, such as ROCtheDay and Library Giving Day, in concert with Executive Director and Director of Development; research and recommend similar events.
• Under direction of the Executive Director, co-convene FFRPL Board Marketing and Event Committees to ensure that strategic goals for marketing and events are met.
• Represent the Foundation at Central Program Team to coordinate library-wide programming as needed in collaboration with Library staff.
• Develop and maintain relationships with media and community resources

• Identify, recruit, train, and build relationships with volunteers to help with fundraising and stewardship event efforts
• Supervise volunteers and volunteer initiatives as needed.

Benefits:  

• Vacation and Holiday Policy: 2 vacation days a month, 10 paid holidays
• Medical, Dental, Health Insurance
• Employer-paid single health insurance plan
• 401K plan

Education: Bachelor’s degree

Essential Qualifications:

• A minimum of five (5) years or greater of marketing and communications in the nonprofit sector.
• Demonstrated success leading fundraising events that meet net revenue and participation goals.
• Appreciation for and commitment to library advocacy, information literacy, and community resources.

• Ability to develop and execute a multi-tiered marketing and event strategy across multiple constituencies.
• Strong interpersonal skills, including the ability to work thoughtfully with all constituents while maintaining discretion and confidentiality.
• Excellent verbal and written communication skills; strong data analysis and public speaking abilities.
• Strategic thinker with a “can-do” style, able to convey FFRPL’s mission, strategic position, and vision, while taking the practical decisions needed to make programs run well.
• Proficiency using marketing, website, and social media software to coordinate activities, as well as common office applications (Microsoft Office and Google suite)
• Ability to offer new ideas and implement original or shared ideas to streamline day-to-day activities, initiatives, or events.

Specific Requirements of Position:

• Media Relations
• Newsletter Production
• Annual Report/Brochure Production
• Special Events Planning
• Computer - Desktop Publishing
• Computer - Word Processing
• Direct Mail
• Volunteer Management
• Volunteer Recruitment

Special Requirements of Position: Personal Automobile

Position Reports to:

Donna Borgus
Executive Director

Send Correspondence to: [email protected]

Include with Correspondence:

• Resume
• References
• Cover Letter 

Additional information: Job Posting_ Marketing & Events Manager.pdf