Rochester Regional Health Foundations - Associate Director, Annual Giving Email

AFP Member? Yes
Name of Organization: Rochester Regional Health Foundations
Title of Position: Associate Director, Annual Giving
Starting Date: 08/01/2022
Salary Information: If you would like a salary range prior to applying based on your professional experience, please send your resume and a brief note to Kristin White, Professional & Executive Recruiter, at [email protected].
Organization Website:

Description of Responsibilities: The Associate Director of Annual Giving is responsible for the direct marketing plans for hospitals and service lines across RRH, including copywriting and managing data for solicitations. They create appeals and other communications to engage donors, grateful patients, and community members in giving to Rochester Regional Health. The Associate Director is part of an annual giving team responsible for raising current use dollars for RRH priorities, growing the donor base, and creating a pipeline of donors for major and planned gifts.

  • In partnership with the Director of Annual Giving, manage a comprehensive annual giving strategy for RRH hospitals, major service lines, and community health programs.
  • Write copy for solicitations to retain, reactivate, and acquire donors across many segments. 
  • Serve as project manager when working with external vendors to execute mailings. 
  • Use Raiser’s Edge and a database of grateful patients for audience selection, segmentation, reporting, and analysis, in partnership with the Data Management team. 
  • Measure, monitor, analyze, and report on the results of appeals and overall program outcomes. 
  • Coordinate plans to improve donor retention rates, including a thank you calling program, anniversary communications, a consecutive giving society, and stewardship outreach in collaboration with the Donor Engagement team. 
  • Plan and execute mini-campaigns to reach new audiences – these may include direct mail, email, social media, digital advertising, online platforms, and other forms of outreach. 
  • Explore new techniques, tools, emerging technologies, and other trends in annual giving. 
  • On behalf of the RRH Foundation, ensure adherence to HIPAA. 
  • As a member of the Foundations team, provide support for events and other duties as assigned.

Organization's Financial Sources:
Foundation and Corporate Grants
Special Events
Government Grants
Interest Income

Professional membership dues in AFP paid by organization
Performance Review Policy
Vacation and Holiday Policy
Medical, Dental, Health Insurance
Life Insurance
Retirement Plan

Education: Bachelor's degree preferred or equivalent combination of education and work experience

Experience/Personal Qualifications:

  • Bachelor's degree preferred or equivalent combination of education and work experience
  • Three (3) years of experience in annual giving programs or fundraising communications
  • Experience in health care fundraising is a plus 
  • Strong writing (with a preference for experience writing solicitations), editing, and verbal communication skills
  • Experience with Microsoft Word, Excel, and database management (Raiser's Edge preferred) 
  • Demonstrated ability to manage multiple projects simultaneously. 
  • Highly analytical, data driven, and attentive to detail.

Specific Requirements of Position:
Annual Campaigns
Annual Report/Brochure Production
Computer - Database
Computer - Spreadsheets
Computer - Word Processing
Direct Mail

Position Reports to: Nicole Dumbleton, Director, Annual Giving

Send Correspondence to:
Kristin White, Professional & Executive Recruiter
Rochester Regional Health
100 Kings Highway South
Rochester, New York 14617
[email protected]

Include with Correspondence:
Cover Letter