Deep Dive: Are Campaign Feasibility Studies Still Relevant?

Program Overview

Feasibility studies executed by outside counsel are a standard practice used by nonprofits preparing for a campaign or major fundraising project. But is the information gained during the course of the study truly useful to the organization in its decision-making process? Are the time and expense of a feasibility study necessary to attain campaign success?

Karen Higman, senior advancement professional and recipient of the AFPGV Robert A. Clinger Outstanding Fundraising Professional Award, will provide insight into the latest trends in feasibility studies, and offer tips to colleagues as they look ahead to planning a campaign or project.

Speaker: 

Karen Higman
Director of Advancement
Allendale Columbia School

Karen has been a fundraiser since 1991 and is currently the Director of Advancement and Alumni Engagement at Allendale Columbia School where she is responsible for driving the school’s fundraising efforts for annual support as well as capital needs and special projects. She has extensive experience in the Rochester area, holding senior leadership roles at the University of Rochester Medical Center, St. John Fisher College, and the YMCA of Greater Rochester.

Karen also founded and ran her own fundraising consulting firm, SBS Fund Counsel, for six years prior to joining Allendale Columbia School.  She earned her Bachelor of Arts in Political Science and History from Hartwick College and a Master of Science in Management from Roberts Wesleyan College.

Eligible for 1 CFRE Credit

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