Become a Donor Stewardship Samurai: Secret Weapons for Retention, Renewal, and Rising Returns

Program Overview
Looking for new ideas to increase donor retention? In this program, award winning fundraiser, Pamela Say, BA, MBA, CFRE shares her secret weapons for donor stewardship. While serving as Director of Constituent Relations and Donor Stewardship, Say was tasked with writing a full-scale, annual stewardship campaign for her institution. She embarked on a learning journey, studying and analyzing the field, examining her organizations track record, and ultimately building a powerful operation with significant results.

In year one, first-time donor retention increased from 15-28%; employee participation in giving increased from 38-56%; LYBUNT retention went from 59-67%; and 331 new members were inducted in the donor giving society.

Say will reveal the goals for long-term stewardship, the reasons donors lapse, and the 6 Steps to Structuring a Super-Star Stewardship Program. They include communications, ethical management, recognition, inquiry, education, and events and initiatives. Whether you are new to the field or a tenured stewardship professional, you will discover great take-away's to build or fine-tune your organization's stewardship plan.

1.5 CFRE Credits

Speaker

Pamela Say, BA, MBA, CFRE
Vice President for Institutional Advancement
D'Youville College

Pamela is a sought-after, nationally-published author, speaker, higher education administrator, and small business owner. She was the youngest appointee to the President's Executive team at Trocaire College in 2014 and serves today as the VP for Institutional Advancement at D'Youville College. Her award winning work in fundraising, marketing, and leading high performance teams commands international attention. Say was featured recently in Advancing Philanthropy Magazine (a global publication of the Association of Fundraising Professionals) in a column on discovering your personal best leadership.

In an interview with the Chronicle of Philanthropy, she contributed to a special insert entitled Fixing the College Fundraising Crunch, and her book Five Strategies to Increase Annual Fund Revenue was highlighted in the national Wiley Journal Fundraising Success. Say has raised millions of dollars for non-profit missions. She has inspired staff to smash through marketing metrics and coached best-in-class teams.

In 2019, she was given the Emerging Leader award by SUNY Empire State College out of more than 86,000 alumni. Previously, Say was a Buffalo Business First 40 Under Forty honoree, Buffalo Niagara Partnership Young Professional Leader finalist, Allegany County Citizen of the Year and Leadership Cattaraugus Alumna of the Year. Learn more about keynote and workshop offerings at www.BeASeedPLanter.com.

She will be offering her book, Five Strategies to Increase Annual Fund Revenue, during the program.

Registration Fee

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