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The Ask, Before and After
Tuesday, October 20, 2020, 12:00 PM - 1:00 PM EDT
Category: Programs

The Ask, Before and After

Program Description

The date and location for a meeting with your prospective donor has been set. Are you ready? The meeting takes place and you asked for a contribution. What do you need to do to follow up to close the gift? Tracy Schleyer, CFRE will discuss how to prepare for the ask and what follow-up needs to take place. Learn how a little planning and pre-ask preparation, will make your ask go well.


Tracy Schleyer, CFRE
Vice President of Community Engagement
Goodwill of the Fingers Lakes - ABVI

Tracy L. Schleyer, CFRE is Vice President of Community Engagement at Goodwill of the Finger Lakes. With a 35 year career in fundraising, Tracy’s prior fundraising was as Development Director for the Seneca Park Zoo Society, Director of Annual Giving for Boston University, and an Account Executive at Epsilon, Inc. where she raised funds for national non-profit clients: National Multiple Sclerosis Society, Catholic Relief Services and Tau Beta Pi Association. Her first entrance into fundraising was overseeing the telemarketing operation at Alfred University.

For 19 years, she has been raising funds for the two mission programs of Goodwill: The Association for the Blind and Visually Impaired (ABVI) and 2-1-1/LIFE LINE. For both ABVI and the Seneca Park Zoo, Tracy led the fundraising for capital campaigns that positioned these organizations for the future of service to the community.

Tracy has held many volunteer roles throughout her adult life. Since 1998 she has volunteered for the Association of Fundraising Professionals, Genesee Valley Chapter, including the position of Board President. Current volunteer work includes Board Member of ColorBrightonGreen and National Philanthropy Day Awards Chair for AFPGV.

Tracy holds an MBA from Boston University and a BS degree in Marketing from Alfred University. She is also a Certified Fundraising Executive and in 2011 received the Association of Fundraising Professionals, Genesee Valley Chapter, Outstanding Fundraising Professional Award.

Registration Fee


We know this is a financially challenging time for many. If you are a non-member and have been furloughed, laid off, or if you/your organization is experiencing financial hardship due to COVID-19 and cannot pay the registration fee, there is an option during registration to waive the fee.