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Free AFP Webinar: Evolve Your Donor Journey Workflows with Storyboarding Exercises
Thursday, February 27, 2025, 1:00 PM - 2:00 PM EDT
Category: AFP Free Webinars

Evolve Your Donor Journey Workflows with Storyboarding Exercises

Program Overview - Eligible for 1 CFRE Education Point

Each of your supporters is on a unique journey of giving with your nonprofit. When you plot common donor experiences along a storyboard, you can gently guide them along a path that leads to generosity, with plenty of room for personalization throughout.

Join Julia Gackenbach, Communications Manager and Nonprofit Advocate, to learn more about donor journeys, and how you can create specific and meaningful journeys to drive your mission forward. Sample journeys include donor acquisition, donor retention and upgrades, and lapsed donor reactivation. Walk away with a storyboard exercise you can bring back to flesh out fully with your team.

Key Takeaways

  • What a donor journey is and how to create one
  • How to create a donor journey that is specific to your organization
  • How to outline a donor journey by storyboarding
  • How to start implementing your donor journeys

 Presenter: Julia Gackenbach, Communication Manager & Nonprofit Advocate, DonorPerfect

PLEASE NOTE: By registering for this webinar, you agree to have your contact information, including email address, shared with DonorPerfect for the purpose of following up on your interests.