AFP Webinar — Sustainable Fundraising 2.0: Resilience in an Uncertain 'Everything'

In today’s unpredictable landscape, fundraising sustainability demands more than repeating past strategies. This session explores how nonprofits can build resilient fundraising programs that withstand economic shifts, donor fatigue, and funding gaps, and other risks such as leadership turnover, technology disruptions, reputational risk, mission drift, and shifting donor expectations. Learn to assess risk in your revenue mix, diversify without overextending, and lead your team through uncertainty with confidence. Using real-world examples and practical tools, participants will leave with an actionable framework for resilience—ready to pivot with purpose, align fundraising with mission, and strengthen long-term impact.

Presented by:

Presenter:

Jaye Lopez Van Soest, CFRE is the Founder and Principal of Flourishing, LLC, a fundraising and nonprofit consulting practice grounded in strategy, purpose, and results. With nearly 30 years of experience across the nonprofit sector, Jaye partners with mission-driven organizations to strengthen fundraising infrastructure, deepen donor relationships, and build sustainable revenue aligned with values.

Her career spans frontline fundraising, senior leadership, and consulting roles with organizations advancing civil rights, legal advocacy, food security, accessibility, higher education, and the arts. Jaye has helped organizations secure transformational gifts, launch and grow major gifts programs, stabilize development operations during leadership transitions, and navigate moments of both growth and complexity. She is particularly known for her ability to meet organizations where they are, cutting through overwhelm, clarifying priorities, and translating strategy into practical, human-centered action.

A Certified Fund Raising Executive (CFRE), Jaye is also a respected thought partner, coach, and mentor to fundraisers and executive leaders. She brings a steady, experienced presence to her work, balancing accountability with empathy, and rigor with realism.

Jaye believes fundraising is not just about raising money, but about cultivating trust, stewardship, and long-term impact. Her guiding principle: give on purpose—and help organizations do the same.

She is a past president of the Association of Fundraising Professionals Washington, DC Chapter (AFP DC) and served on the board of directors for the Association of Fundraising Professionals (AFP Global). She served as co-chair of the Bridge to Integrated Marketing & Fundraising Conference in 2011 and 2021. She is a current member of the AFP Washington DC, the Association of Nonprofit Specialists, and is a Founder’s Circle member of Women of Color in Fundraising and Philanthropy.

A native Angeleno, Jaye graduated from the University of Southern California. In addition to being a die-hard Los Angeles Dodgers fan, Jaye enjoys reading, hiking and binge-watching cozy mysteries.