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The Pivot Point: Reimagining Resumé, Brand and Influence
Golisano Institute for Business & Entrepreneurship
150 Sawgrass Drive
Rochester, New York 14620
Tuesday, September 22, 2026, 4:00 PM - 7:30 PM EDT
Category: Educational Programs

Your resumé may open the door, but your personal brand is what sets you apart.

Join us for The Pivot Point: Reimagining Your Resumé, Brand & Influence, an engaging evening designed to help professionals at every stage of their careers strengthen their personal brand, elevate their professional presence, and create meaningful opportunities for growth.

Attendees will have the opportunity to hear a short keynote address from Andrea Holland, Founder and Chief Lead Strategist of Andrea Holland Coaching to kick off the event, followed by breakout sessions on a wide range of topics. Presenters and sessions to be announced soon!

Whether you’re actively seeking a new opportunity, growing within your current organization, or simply looking to invest in your professional development, you’ll leave with practical strategies to:

  • Build a compelling and authentic personal brand
  • Align your resumé and professional presence with your career goals
  • Increase your influence both online and in person
  • Create lasting professional connections and opportunities

This collaborative event brings together five of Rochester’s leading professional organizations:

  • American Marketing Association (AMA) Rochester
  • Association of Fundraising Professionals (AFP) Genesee Valley Chapter
  • National Human Resources Association (NHRA) Rochester
  • Public Relations Society of America (PRSA) Rochester
  • Rochester Young Professionals (RYP)

Connect with professionals across industries, gain fresh perspectives, and discover how investing in your personal brand can positively impact both your personal and professional life.

Whether you’re just beginning your career or looking to make your next pivot, this is your opportunity to reimagine what’s possible.