BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:9bafce03de62eefcb4d61162e4544a2784 CATEGORIES:AFP Free Webinars SUMMARY:Free AFP Webinar: The Art of the Legacy Ask DESCRIPTION:
Please note: This webinar was booked long before COVID-19 and we want to recognize that soliciting legac y gifts at this moment can be poorly perceived. Ligia will take a few minut es to share with you some tactics you can implement to keep your legacy pro gram moving before delving into the subject matter.
You’ve grown your legacy program, you have an impressive pipeline of donors interested and considering leaving a legacy gift to your wonderful organization and no w comes the big moment: THE ASK!
There is a big misconception that so liciting for a legacy gift is the same as asking for a major gift. Nothing could be further from the truth. While there are some similarities, the app roach and lead up is completely different.
This webinar will present the similarities and differences between a legacy and a major gift ask, wha t research tells us how donors make decisions and how you can harness all t his information to craft a deeply personal and successful legacy ask.
Learning Outcomes
1 CFRE Credits
Speaker
Ligia Peña, CFRE, MInstF, AFP Master Trainer
Ligia Peña, CFR E, MInstF, AFP Master Trainer Ligia Peña’s career began in 2002 at the YMCA of Greater Montreal as the Director of Fundraising and Communications. Sin ce then she has worked with many organizations in a senior-level capacity a nd has offered consulting services under her own banner. She is currently t he Global Legacy Manager at Greenpeace International where she drives Green peace’s global legacy strategy and manages a community of practice of legac y managers in 14 countries. She’s a seasoned presenter internationally and she’s the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada. Ligia is a Ph.D. candidate at the U niversity of Kent where she is researching the topic of national umbrella l egacy marketing campaigns in the UK and Canada. When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her ne xt trip. To follow her adventures, you can read her blog at www.globetrottingfundrais er.com.
Registration Fee
Yearlong Pass Member Non-Member | Not Included F ree Not available |