Fundamentals of Fundraising Course Print

(Formerly Essentials)

The new AFP Fundamentals of Fundraising Course will be offered in Rochester, NY on March 9-10, 2017. Both AFPGV Members and Non-Members are welcome to participate. We only bring the Fundamentals course to Rochester every other year. Don't miss it!  Click here for more details.

If you are looking are unable to attend our Fundamentals sessions, please consider AFP International's e-learning program. Details are available here:
http://afp.peachnewmedia.com/store/seminar/seminar.php?seminar=14196

The Fundamentals course was developed with a foundation from the Essentials of Fundraising Program and the First Course and is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day.

This 16 hour program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques. This intensive program will provide an overview of skills, techniques and program components for individuals with zero to four years of fundraising experience.

The modules are:
Module 1: Overview of Fundraising
Module 2: Developing an Integrated Fundraising Program
Module 3: Marketing for Ongoing Success
Module 4: Building & Sustaining Relationships
Module 5: Securing the Gift
Module 6: Volunteers - Partners in Fundraising
Module 7: Management & Accountability


Essentials of Fundraising Testimonials


“The Essentials of Fundraising Program packed a ton of great information into five classes that flew by so quickly.  I still take out my Essentials binder and refer to what I have learned.  The best part is that the classes are taught by our very own colleagues who understand the fundraising climate in Rochester, and they are happy to follow up and share more information if requested.  I have tremendous respect for my instructors and colleagues, some of whom have become great friends as well as trusted advisors.  Essentials provides the foundation to a great fundraising experience.”

Alison Martinez Finstad, Development Manager
Safe Journey

“The advantage of participating in The Essentials of Fundraising, was connecting with the likes of Mark Peterson, CFRE, President & CEO, Greater Rochester Enterprise; Kelly Gagan, CFRE, Vice President, Nazareth College; Carolyn Hunt, CFRE, Grant Specialist, Rochester City School District; Colleen Brade, CFRE, Director of Donor Stewardship, Rochester Institute of Technology; Karen Gaffney, CFRE, Vice President Partners Foundation, Al Sigl Community of Agencies, and Eric Shoen, CFRE, Director of Gift Planning, Rochester General Hospital. After the first of five classes, you will realize that you’ve gotten your tuition’s worth through added knowledge and through networking.”

Rodney Allen Young, Senior Resource Development Associate/AALDP Coordinator
United Way of Greater Rochester