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Free AFP Webinar: Fresh Starts: Prospecting in a Hybrid World
Wednesday, January 19, 2022, 1:00 PM - 2:00 PM EST
Category: AFP Free Webinars

Fresh Starts: Prospecting in a Hybrid World

Program Overview
Today, many fundraisers are facing new challenges and opportunities in this fundraising climate. The way we approach and conduct philanthropy has permanently shifted, and as fundraisers, we must revisit how we cultivate and retain our donors in a quasi-virtual world. As a fundraiser, you may be new to an organization, or you may have new donors you have not yet cultivated. Perhaps you have never met your donor in person, as your entire relationship has been built virtually! In this webinar, you will explore how you can use these situations to your advantage and ultimately discover the most important fact of all – your donor’s Why.

Join Tony Beall, Sr. Director of Fundraising Academy Cause Selling Education, and discover the vast resources you have within your own database to identify and qualify current and future prospects. Tony will walk you through the steps you must take before you ever approach your donor. Prospects are the lifeblood of fundraising. Take the steps to further your prospecting efforts and set yourself up for fundraising success.

Key Takeaways:

  • Learn how to qualify and prioritize your prospects based on their propensity to make a meaningful gift to your organization.
  • Explore how to leverage your CRM to its greatest potential.
  • Discover what you need to know before you can approach your donor, and the best sources to uncover that information.