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Virtual Coffee Connections: Stuck in the Middle With You…
Wednesday, May 31, 2023, 12:30 PM - 1:30 PM EDT
Category: Virtual Coffee Connections

Virtual Coffee Connections: Stuck in the Middle With You…

Program Overview:
Middle. Middle age. Middle seat on the plane. Middle child. The word "middle" has developed a negative connotation. Even in fundraising, "middle donors" are often overlooked by fundraisers focused on feeding the funnel with lower-level annual gifts and major gifts at the other end. Yet, mid-level giving programs are a proven strategy of identifying, engaging, and upgrading donors up the funnel to become major and planned giving donors in the future. This session explores how to build a mid-level fundraising strategy that focuses on increasing donor retention and upgrading annual gifts from first-time lower-level gifts to major and deferred investments and how to create greater engagement with your current donors so they are inspired to increase their giving. 


Barbara O'Reilly, CFRE
Founder and Principal
Windmill Hill Consulting



Registration Fee


Cancellation Policy: Cancellations must be received at least 48 hours prior to the meeting. No refunds are
issued for late cancellations. No shows are expected to pay.