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AFPGV 2020 Regional Conference REIMAGINED!
Thursday, July 09, 2020, 11:00 AM - 12:00 PM EDT
Category: Major Events

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Sponsorship Opportunities 
Conference Schedule 

Conference Summary

It’s whole new way to hold a conference! For the health and safety of our attendees, we’re going digital. Join us for four one-hour sessions, held on successive Thursdays. It’s still the conference you love, in the comfort of your own space!

This year’s Regional Conference features a kickoff session on Thursday, July 9 with nationally-recognized innovator Nick Ellinger. As Chief Brand Officer at Moore DM Group, he works to nurture an organizational culture that makes Moore a partner of choice for non-profit marketing consumers. Recently, he edited The Agitator, an online publication creating tools and advice for the modern non-profit fundraising professional. He also led the marketing strategy effort for DonorVoice, working with clients including the American Diabetes Association, Catholic Relief Services, and No Kid Hungry.

The following week, the conference continues with strategies, tactics, and a process to tackle “Digital Fundraising 20|20.” Week three will focus on stewarding donors throughout the annual gift cycle with “Engagement Beyond the Ask.” Week four wraps up with a panel of area non-profit leaders exploring their experiences through “CEO as Fundraiser-in-Chief.”

While this pandemic presents challenges, our virtual conference offers the very best in professional development and educational innovation, as well as new ways to connect with sponsors and exhibitors. And for the especially affordable fee of just $39, you’ll receive more bang for your buck with four outstanding sessions, networking opportunities, a PDF copy of Nick Ellinger’s book, and more!

How to Attend

With an online conference, you’ll have the flexibility of attending one or all sessions. They will be recorded, so if you miss a session, it will be available for viewing later at your convenience. Registrants will receive an email prior to each session with a link and instructions for joining the upcoming session.

Who Should Attend?

This conference is ideal for those in fundraising, including board members, volunteers, and executives who work in resource development. Anyone who is interested in learning more about fundraising best practices and expanding their professional network would also benefit. As this is a virtual event, feel free to invite out of town colleagues to register and attend.

Sponsorship Opportunities

Our conference is made possible in part by the support of our generous sponsors. Want to become a sponsor and partner with us on our conference? 

Click Here to Learn More

Scholarship Opportunity

The Meyers Scholarship Fund was established to honor Daniel M. Meyers and his contributions to the fundraising profession. Recognizing that many local organizations cannot afford the cost of professional development, Mr. Meyers, in conjunction with the AFP Genesee Valley Chapter, has committed to helping non-profit professionals increase their knowledge and skills through this scholarship program for our Regional Conference. Application deadline has ended. Congratulations to our winners!


Nick Ellinger is known to many in the fundraising field for his writings and thought leadership in donor centric, data driven fundraising, and non-profit marketing and branding. In recent years, he has been particularly focused on the changes non-profit organizations are undergoing in the new millennium.

Nick joined the Moore Group in January 2020 as Chief Brand Officer. Before that, he was DonorVoice’s VP of Marketing Strategy, working with organizations like Catholic Relief Services, Share our Strength | No Kid Hungry, and the U.S. Olympic and Paralympic Foundation to look at their fundraising with a different lens. He also edited and contributed to The Agitator blog and recently wrote a book called The New Nonprofit to challenge fundraising norms. He developed his direct marketing muscle running Mothers Against Drunk Driving’s direct marketing program for a decade. This is where he gained his passion is to help the nonprofit sector break through the 2% of GDP individual giving ceiling we’ve seen for decades.

Lisa Ireland is the current Vice President for Institutional Advancement at Rochester Museum & Science Center. 

Ireland, who holds a B.A. in communications from St. John Fisher College, has been a formative voice in the region’s non-profit community for over 20 years. Her previous roles include Director of Donor Relations & Stewardship, Rochester Institute of Technology; Executive Director, United Way of Orleans County; Executive Director, Genesee-Orleans Ministry of Concern; and Senior Director of Development, Hospice of Orleans.

In addition to her professional experience in non-profit leadership and fundraising, Ireland has served as President of the Brockport Central School District Board of Education, Vice President of the Monroe County School Board Association, Vice President of the Children’s Advocacy Center Foundation Board of Directors, and as a member of the NYS Commissioner of Education Roundtable. Ireland sees her role as VP, Institutional Advancement at RMSC as a continuation of her work advocating for youth and education in the Greater Rochester Area.

Dorene Ocamb is the Chief Development Officer at Armed Services YMCA, where she is responsible for creating and implementing plans to expand financial growth and development for the top-rated military nonprofit supporting junior enlisted service members and their families. Prior to joining the organization, Ocamb served as Acting National Vice President of Marketing & Development for Mothers Against Drunk Driving. She has more than 15 years of experience in communications, marketing and development, and holds degrees from Texas A&M University School of Law and Indiana University Bloomington.  


Scott VanderLey is the current Senior Vice President, Digital Strategy at Moore DM Group.

Scott leads the Moore digital practice, helping to define digital vision and transformation across the enterprise. Prior to joining Moore, Scott headed up the client strategy and analytics groups at Masterworks, and also served a seven-year stint leading Russ Reid's digital practice. Previously, he oversaw World Vision's digital marketing efforts as part of a decade-long tenure that included leadership roles over disaster response marketing, DRTV, retail and catalog marketing. 


All registrants will receive a complimentary electronic copy of Nick Ellinger’s latest book, The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission


2020 Conference Schedule

July 9

11:00a - 12:00p

Session 1 Keynote 



Nick Ellinger explains how data driven does NOT mean the end of relationship building with your donors. Learn how today’s rich data can be extremely valuable in enhancing your understanding of your donors’ mindsets.

Nick promises to be topical and up-to-the-moment. He’ll grapple with the issues on your mind; COVID-19 in some ways has enhanced trends that have already been developing. Building resilient fundraising will you get through for this tough time and those times to come.

1 CFRE Credit
July 16

11:00a - 12:00p

Session 2



Log on and join Dorene Ocamb and Scott VanderLey to learn about digital Do’s & Don’t during this time of economic uncertainty and the COVID-19 pandemic. Prior to this unprecedented time, there was a digital transformation well under way. A world turned upside down reveals opportunities and perhaps accelerates change.

This is a great chance to set aside an hour to learn, to consider the silver-lining lessons we are forced to confront in times of change.

1 CFRE Credit
July 23

11:00a - 12:00p

Session 3


Lisa Ireland of the Rochester Museum & Science Center will focus on tactics for engaging donors throughout the gift cycle, not just during solicitation. How can we bring donors closely into the work they help us accomplish?

Beyond the event, gala or golf outing, there’s opportunity. After a mailing, an email blast, or a social media campaign, there can be more. A face-to-face visit? Tour of your facilities? A webinar? As generous donors become more engaged in the work and mission of your organization, learn to move beyond short-term successes to life-long relationships.

1 CFRE Credit
July 30

11:00a - 12:00p

Session 4 Panel Discussion



Moderator Gretchen Wood, CFRE, and local non-profit leaders, including Curt Long (RPO), Angelica Perez-Delgado (Ibero-American Action League), and Meredith Dragon (Jewish Federation of Greater Rochester), give attendees a snapshot of the current situation for non-profits in the region, and what might be ahead. What does the future look like for all our organizations? What are keys to success? Is it collaboration across agencies?

1 CFRE Credit



Registration Fee: $39

Please note that there are two parts to the registration process. The first part of registration will process your registration details and payment information. Once your payment has been processed, you will be redirected to our conference platform where you will register for the conference. You need to complete both parts to finalize your registration.


2020 Sponsors

Silver Sponsors


Bronze Sponsors



Center for Community Engagement
City Blue Imaging