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POSTPONED - AFPGV 2020 Regional Conference
Locust Hill Country Club
2000 Jefferson Rd
Pittsford, NY 14534
(888) 751-3515

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Thursday, April 30, 2020, 11:00 AM - 5:00 PM EDT
Category: Major Events

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Scholarship Opportunity 
Conference Schedule 
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Conference Summary

This year’s Regional Conference features lunch with nationally recognized innovator Nick Ellinger. As Chief Brand Officer at Moore DM Group, he works to nurture an organizational culture that makes Moore a partner of choice for nonprofit marketing consumers. Recently, he edited The Agitator, an online publication creating tools and advice for the modern nonprofit fundraiser. He also led the marketing strategy effort for DonorVoice, working with clients including the American Diabetes Association, Catholic Relief Services, and No Kid Hungry.

The afternoon continues with two breakout sessions. There’s an all-new novice track for the up-and-coming fundraiser, and an advanced track for more seasoned professionals. During the first breakout for novices, a panel will help you navigate your future during “Forging Your Fundraising Career Path.” The second novice session will focus on stewarding donors throughout the annual gift cycle with “Engagement Beyond the Ask.” First on the advanced track, Ellinger will dive into, “What to Do When One-Time Gift Acquisition Isn’t Working.” The second advanced session will feature a panel of area nonprofit leaders exploring their experiences through “CEO as Fundraiser-in-Chief.”

Between sessions, you’ll have ample opportunity to explore our exhibitor marketplace. Make sure you complete your Exhibitor Passport card to be entered in to our prize giveaways! The conference concludes with the return of the wildly popular Cocktails and Conversation, combining table topics sessions led by local experts with the fun of a happy hour. Grab your beverage of choice and explore the topics that interest you most! This year, one 45-minute session will complete a day of networking, exploration, and learning.


4 CFRE Credits


Scholarship Opportunity

AFPGV is pleased to offer our Meyers Scholarship for this conference. Applicants must be fundraising professionals, active volunteers or employees of a 501(c)(3) located in the greater Rochester area. AFPGV membership is not required, but preference is given to members. Click here for an application.

Sponsorship Opportunities

Our conference is made possible in part by the support of our generous sponsors. Want to become a sponsor and partner with us on our conference? 

Click Here to Learn More


Keynote Speaker

Nick Ellinger is known to many in the fundraising field for his writings and thought leadership in donor centric, data driven fundraising, and non-profit marketing and branding. In recent years, he has been particularly focused on the changes non-profit organizations are undergoing in the new millennium.

Nick joined the Moore Group in January 2020 as Chief Brand Officer. Before that, he was DonorVoice’s VP of Marketing Strategy, working with organizations like Catholic Relief Services, Share our Strength | No Kid Hungry, and the U.S. Olympic and Paralympic Foundation to look at their fundraising with a different lens. He also edited and contributed to The Agitator blog and recently wrote a book called The New Nonprofit to challenge fundraising norms. He developed his direct marketing muscle running Mothers Against Drunk Driving’s direct marketing program for a decade. This is where he gained his passion is to help the nonprofit sector break through the 2% of GDP individual giving ceiling we’ve seen for decades.


All attendees will receive a complimentary copy of Nick Ellinger’s latest book, The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission


2020 Conference Schedule


         Registration Opens


      Welcome and Lunch

12:15pm       Keynote Address

Data and the Donor-Centered Fundraiser
Nick Ellinger, Chief Brand Officer at Moore DM Group

Data-driven does NOT mean the end of relationship building with your donors. Learn how valuable today’s rich data can be to enhancing your understanding of what makes your donor tick.


      Exhibitor Break

 1:30pm       Breakout Session #1

Novice Track: From Associate to Vice President: Forging Your Fundraising Career Path
Panel Discussion

Discussion on how to progress in a fundraising career with a panel discussion featuring 4 current nonprofit professionals from a variety of backgrounds.

Topics to be discussed include:

  • What are the different avenues and skill sets that allow for upward growth in fundraising?
  • How can you advocate for promotions/raises?
  • How do you find a mentor? 

Advanced Track: What to Do When One-Time Gift Acquisition Isn’t Working
Nick Ellinger, Chief Brand Officer at Moore DM Group

Building a “true fan” audience and developing engaging reasons to keep giving are critical to donor retention. Learn how doing these two things can make your annual giving effort stronger (and easier!).


      Exhibitor Break

 2:45pm       Breakout Session #2

Novice Track: Engagement Beyond the Ask

This presentation will focus on tactics on engaging donors throughout the gift cycle, not just during solicitation. How can we bring donors closely into the work they help us accomplish?


Advanced Track: CEO as Fundraiser in Chief and the State of Nonprofit Fundraising in the Finger Lakes
Panel Discussion

This panel discussion will ask local nonprofit leaders to give attendees a snapshot of what the current situation looks like for nonprofits in the region, and what might be ahead.

Discussion questions include:

  • What does the future look like for all our organizations?
  • What are keys to success?
  • Is it collaboration across agencies?
  • How does the current state of nonprofits impact the work of professional fundraisers?

      Exhibitor Break


      Beverage Procurement

 4:15pm       Cocktails and Conversation*
  • Raiser’s Edge and Data Management
  • Crowd Funding/Peer to Peer Online Fundraising
  • Direct Mail Best Practices 
  • Planned Giving: Cultivating Legacy Donors
  • Inclusion, Diversity, Equity and Access (IDEA) – Creating a culture of equity and inclusion
  • What are DAFs/QCDs/CRTs?
  • Vehicle Donation Programs
  • Small Shops

*Topics subject to change


   Early Bird Rate
Thru April 10
Regular Rate
Thru April 24
After 4/24
& On-Site
Full Conference Registration




Keynote Luncheon Only





2020 Sponsors

Silver Sponsors


Bronze Sponsors



Center for Community Engagement
City Blue Imaging
Woodcliff Hotel & Spa